1:1 Sales Coaching


LIVE
365 DAYS
AT THE TOP

 
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Here we are at the top! 1 to 1 coaching is the flower in Nicola di Lernia’s buttonhole.

Nicola worked in all the managerial roles before becoming freelance: from Marketing to Trade Marketing, Sales to General Management. These valuable experiences, plus thirty years in the optics market, have provided Nicola with highly professional and sensitive tools at his disposal.
And these very tools can be applied to the day-to-day life of any optics centre. Probably it is his “killer” instinct in applying them that makes him impossible to copy.
He always serves his dishes hot, so to speak, yet every one different according to the tastes and needs of the recipient. Top service for top people!

TOP FOR THE TOP

AIMED AT:

entrepreneurs of more than one shop

1 to 1 for 365 days, residential and online

HOW IT WORKS:

  1. Design of how the company is set up

  2. Definition of general and specific sales

  3. Recognition of industrial partners who can provide support

  4. Sharing a project with the staff

  5. Training of staff on final objective

  6. Quarterly evaluation of the results with a meeting where course is held

The 1 to 1 recipe has secret benefits which cannot be listed. You will have to be content with the list of main ones. The special ones will be listed apart for those who sign up to the coaching.

A CASE STUDY FROM A SALES COACHING COURSE HELD BY NDL IN 2019, AND YOU WILL ALSO RECEIVE AN EXTRACT INPDF OF THE BOOK “LONG-SIGHTEDNESS”

 

The principal actors on the optics stage comment on Nicola’s style as a guide:

Claudio Aldegheri

Co-owner Ottica Benetti


Nicola is a true professional who has helped me a great deal. I have been energised by his appreciation of my work, and because of him, I have been inspired to improve my own skills…
read more

Massimo Barberis

General Manager Oxo Italia


Nicola is the expression of two apparently contradictory ways of being: creative and practical. The fact he is a “visionary”, in the noblest sense of the word, has a great deal to do with his being an inhabitant of the Lagoon….
read more

Luca Ciavarra

Executive Manager Gruppo + Vista


People always listen carefully to Nicola. We admire him so much that we are even prepared to take his poetic vision into consideration, and try to make it work in reality…
read more

Domenico Concato

Owner Punto Ottica


Nicola is valuable! Valuable because he recognises the work you do, and this helps your self-esteem. Valuable because he helps you increase the importance of your company.
read more

Sergio Silingardi

Owner Ottica Moderna


Opticians have always been technicians, that is, professionals with their feet on the ground. They have got used to living in a well-to-do, undemanding environment. However, our world changed a while back, and Nicola has been able to understand this change…
read more

A CASE STUDY (ANONYMOUS) FROM A SALES COACHING COURSE THAT I RAN IN 2019
AND YOU WILL ALSO RECEIVE AN EXTRACT IN PDF FROM MY BOOK “LONG-SIGHTEDNESS”

Pearls of Wisdom



I like to call my wise little sayings “Pearls”. They are precious to me, and I trust they will be to you too. They put forward a different point of view, illuminate a discussion, and will inject a sense of innovation into your everyday activities. They are greatly appreciated in my field. They speak to your heart and mind directly. .

Why don’t you exercise your mind every week ? You can receive my special pearls through the post.

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