The ideal cocktail to taste the success of ophthalmic and contact lenses.
Who this is especially useful to:Professionals and optical stores’ owners with both a technical and managerial role
How it worksThe cocktail for success in optics in a video course divided into three parts. Release: October 2020.
Act to boost your brand and profit
- Our ideal mix management of lenses that focuses on fundamentals, tradition and innovation: the strategy post Covid
- Ophthalmic lenses between optometry and up-selling in order to excel in the post Covid market, both as a professional and as an entrepreneur
- Contact lenses and the coexistence of special lenses and contact lenses packages: a unique modern market strategy
With Mix Management, you can:
• Take stock of the condition of the lenses, both from a technical and a commercial point of view
• Define a selling strategy that is aligned with the new needs of people
• Get confirmations as well as surprises on the way you operate
• Act on improvements aimed at boosting your brand and turnover
Release: October 2020
Professor Giancarlo Montani is an Italian leading expert in ophthalmic and contact lenses. Consultant for the main Italian companies, professor of Optics and Optometry at the university of Salento in Lecce, founder of the Monopoli International Optics conference, now at its 12th edition.
THE STUDY PLAN OF THE DIGITAL EDITION
YOU WILL ALSO RECEIVE A COPY OF THE “TRIBES OF THE EPIDEMIC”
Pearls of Wisdom
I like to call my wise little sayings “Pearls”. They are precious to me, and I trust they will be to you too. They put forward a different point of view, illuminate a discussion, and will inject a sense of innovation into your everyday activities. They are greatly appreciated in my field. They speak to your heart and mind directly. .
Why don’t you exercise your mind every week ? You can receive my special pearls through the post.
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