Mix Management

WITH GIANCARLO MONTANI


THE IDEAL
COCKTAIL
FOR SUCCESS

The ideal cocktail to taste the success of ophthalmic and contact lenses.

Mix Management is the course that Nicola Di Lernia studied together with Giancarlo Montani; the training is about the management of ophthalmic and contact lenses management -both from a technical and a managerial perspective. The two professionals and leading experts in the field will guide you in the re-writing and re-definition of your mix management strategy. The objective? Make ophthalmic and contact the sport engine of your company. Professionalism, technique, strategy and management, all in one. Never seen this before.

MASTERCLASS

Who this is especially useful to:

Professionals and optical stores’ owners with both a technical and managerial role

How it works

The cocktail for success in optics in a video course divided into three parts. Release: October 2020.
Webinar
Social group Facebook
HotMail
Hot mail
eBook
 

Act to boost your brand and profit

Mix Management is divided into three videos: :
- Our ideal mix management of lenses that focuses on fundamentals, tradition and innovation: the strategy post Covid
- Ophthalmic lenses between optometry and up-selling in order to excel in the post Covid market, both as a professional and as an entrepreneur
- Contact lenses and the coexistence of special lenses and contact lenses packages: a unique modern market strategy
With Mix Management, you can:
• Take stock of the condition of the lenses, both from a technical and a commercial point of view
• Define a selling strategy that is aligned with the new needs of people
• Get confirmations as well as surprises on the way you operate
• Act on improvements aimed at boosting your brand and turnover
 

Release: October 2020


Professor Giancarlo Montani is an Italian leading expert in ophthalmic and contact lenses. Consultant for the main Italian companies, professor of Optics and Optometry at the university of Salento in Lecce, founder of the Monopoli International Optics conference, now at its 12th edition.


 
Business School
 

DIRECTLY TO NICOLA’S BUSINESS SCHOOL


THE STUDY PLAN OF THE DIGITAL EDITION
YOU WILL ALSO RECEIVE A COPY OF THE “TRIBES OF THE EPIDEMIC”

Pearls of Wisdom



I like to call my wise little sayings “Pearls”. They are precious to me, and I trust they will be to you too. They put forward a different point of view, illuminate a discussion, and will inject a sense of innovation into your everyday activities. They are greatly appreciated in my field. They speak to your heart and mind directly. .

Why don’t you exercise your mind every week ? You can receive my special pearls through the post.

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