“Reversible“ is a term we have learnt from the big names in the clothing industry.
“Reverse” is one of the commands on the DVD. It allows you to go back in a film, or when listening to a song. It is this ability to go back to something already past that we like so much.
The Reverse “tribe“ in our case are those who leave aside their usual tastes in order to go back, change the hands of the clock to the beginning of 2020 when everything was as if it used to be.
We would all like to do this at times, but the result might not always be as we had imagined. At age 50, you go back to a place you visited on holiday as a child. You get a shock. Yes, you can go back, but the reality is not as easy as the motion of turning the tape back.
Today, some people are saying they do not want to go on holiday, and some do not want to stay at home with relatives and friends. 20% hope to go on holiday beyond their own local, regional or even national borders.
Similarly, the same kind of desire will make 20% desire the inessential item.
While in March or April Italians ate flour, water and yeast because they had to stay at home, there were those who dreamt of going to a favourite restaurant or to a bar for a convivial aperitif before dinner.