It has seemed very important for those in the contact lenses sector to claim it is they who were most valuable to both opticians and clients during the March/April lockdown. Now that the opticians are starting up again, I tend to agree, but with reservations.
The news from the optics world, at least from those open at the end of March, suggested that small repairs and the supply of contact lenses were the main reasons for a visit to the optician’s. Some enterprising opticians offered home deliveries to save the client having to go to the shop.
In these days, particularly at the end of April, there were discussions about trying contact lenses for the first time while Covid was at its worst. I had quietly mentioned in a previous article that it would be common sense to wait for this service. My opinion is quite independent of the opinion of experts, but I felt there was a real risk that an employee in the optician’s could be infected.
I have to admit that the contact lenses sector is the most active in our market. However, there was no reaction to this from the opticians, and the ophthalmists reacted too late. Neither recognised the importance of contact lenses in a market broken up by events.
This sector now deserves more attention than in the past from the entrepreneurs even if they just say the same things with a splash of soda to freshen them up.
This product has the biggest turnover.
The client who comes for contact lenses should have the appointment at the end of the day.
IT
